MOURA BATTERIES
9 out of 10 best-selling cars in Brazil leave the factory with a Moura battery. So, does it means that Moura is in every car on TV?
Role: Copywriter
APAV
Most situations of violence against children happen inside the home of the victim or the aggressor. Most of the time, this person is someone who is part of the family's circle of trust, which reveals a sad reality: all children are potential victims of abuse. So, we used artificial intelligence tools to highlight the only children free from suffering any kind of abuse: those who do not exist.
Role: Copywriter
Mari Toilet Bowl
Mari Toilet Bowl is the only toilet bowl manufacturer in Brazil that has a 50mm siphon inside their products. It’s the largest siphon in the country. So, to promote this, we used a very famous music in Brazil and its original lyrics to explain the difference.
Role: Copywriter & Creative Director
Jornal do Commercio
In Portuguese, the expression “Tem que ter peito'' has a double meaning: “Have to have breast” and “Have to have courage”. Something like “have balls”. To increase awareness about breast cancer, the newspaper Jornal do Commercio used its cover page to invite people to spread a image of breasts all over social media.
Role: Copywriter & Creative Director
Moura Batteries
Jornal do Commercio
Jornal do Commercio is the most read newspaper in Pernambuco and one of the most traditional papers in Brazil. To fight Fake News, they couldn’t develop codes or algorithms. But they could appeal for the most efficient technology of all: human intelligence.
Role: Copywriter & Creative Director
Moura Batteries
Milhafre
In 2021, Milhafre, a dairy products company, wanted to reposition the brand. The briefing pointed to three essential pillars: environmental concern, the superior quality of the products and, of course, the Azorean origin. This is how the brand's new communication platform was born: Values of another nature.
Role: Copywriter
Moura Batteries
Moura is one of the largest automotive battery manufacturers in Latin America. Number one in sales in Brazil. But more than just a battery factory, Moura wanted to be seen as a major energy company that is ready for all car industry innovations.
Role: Copywriter
Brilux
In Brazil, men did not do laundry. It was considered a female duty. For the launch of their liquid laundry detergent, Brilux wanted to change things. The campaign gave women arguments and tools to make men start doing laundry.
Role: Copywriter
Vitarella
Vitarella is one of the largest food companies in Brazil. And the family was always at the core of their communication efforts. But in this campaign, the brand decided to extend the definition of family and invited people to gather every single one of them.
Role: Copywriter & Creative Director
Accobams
The detonation of wartime bombs left on the seafloor are killing cetaceans. So Accobams an organization that exists to protect cetaceans, needed to put this fact in the center of discussion.
Role: Copywriter
Zap TV
Zap is the largest Satellite TV operator in Angola. For its Christmas campaign, the brand wanted an emotinal film that explored the fact that it is in almost every home in Angola.
Role: Copywriter
Pitú
Cachaça Pitú is the main sponsor of Abril Pro Rock, one of the biggest rock festivals in Brazil. To promote the drink during the festival, the brand used the most common habit in heavy metal concerts: head banging. A helmet with a cocktail shaker allowed fans to mix their own drinks made with Cachaça Pitú.
Role: Creative Director
Jornal do Commercio
80% of the men only go to the doctor because a woman asks them to do it. So to increase awareness about prostate cancer, instead of targeting men, the newspaper Jornal do Commercio addressed the campaign to a female audience.
Role: Copywriter & Creative Director
Moura Batteries
Mundo Bita is a children’s animation channel famous for its musical clips. To raise awareness about transit laws among the kids, Moura Batteries partnered with Mundo Bita to launch their first 3D and 360º videoclip. An educative VR experience that has already more than 18 million views.
Role: Copywriter & Creative Director
Cachaça 51
Cachaça is the most popular drink in Brazil.
Cachaça 51 was number one in sales in the country. But in the Northwest region, 51 lost to the competing brand.
That’s why the brand needed a new approach, with a local accent.
Role: Copywriter
