MILHAFRE: VALUES OF ANOTHER NATURE
In 2021, Milhafre, a dairy products company, wanted to reposition the brand. The briefing pointed to three essential pillars: environmental concern, the superior quality of the products and, of course, the Azorean origin. This is how the brand's new communication platform was born: Values of another nature. Institutional speech that was also adapted for product arguments: Cheeses of another nature, Milk of another nature, Butter of another nature.
Role: Copywriter
Milhafre was named after a bird of prey typical of the Azores archipelago.
Project in partnership with National Geographic.
Developments of the new positioning on brand communication.
