JORNAL DO COMMERCIO: TEM QUE TER PEITO
In Portuguese, the expression “Tem que ter peito'' has a double meaning: “Have to have breast” and “Have to have courage”. Something like “have balls”. To increase awareness about breast cancer, the newspaper Jornal do Commercio used its cover page to invite people to spread a image of breasts all over social media.
Role: Copywriter & Creative Director
